CORPORATE NARRATIVE WORKSHOPS
I approach corporate narratives and storytelling through the lens of my education and training. I’ve studied literature, history, art history, fine art, music, journalism, and business, so my approach is cross-disciplinary. My style is conversational, inclusive, and interactive.
My focus is to deconstruct and demystify the art and architecture of narratives. I also share insights from my personal experiences working in various storytelling environments: as a reporter for news media outlets; a press secretary on Capitol Hill; a vice president at a worldwide PR firm; an entrepreneur working with organizations on issues advocacy; a graduate faculty member in Communication Leadership at the University of Washington; and today, as a business leader and speechwriter.
I offer five core corporate classes. Each one empowers individuals and teams to develop the skills they need to craft dynamic narratives to move audiences. Whether they’re preparing to speak on a major internal or external platform, pitching investors, addressing senior leadership at an all-hands meeting, or improving their day-to-day communications to foster inclusion and build trust with their teams, partners, or customers, I help people become storytellers to drive their business objectives.
THE STRATEGIC NARRATIVE WORKSHOP: Storytelling 101 - Find Your Voice, Build Your Narrative, Land Your Message
THE INCLUSIVE COMMUNICATION WORKSHOP: How to Build an Inclusive Team Culture Through the Power of Story
THE TED-STYLE TALKS WORKSHOP: How to Give Great Talks in 18 Minutes or Less
THE HERE’S THE PITCH WORKSHOP: How to Find It, Own It, and Share It, to Persuade, Inspire, and Win
WOMEN, TECHNOLOGY & VOICE: Find your voice, build your story, land your message
MY COMMUNICATION LEADERSHIP BACKGROUND
I'm a fellow and former core faculty member at the University of Washington Communication Leadership Graduate Program (UW CommLead), where I've taught my class "The Strategic Art of Organizational Storytelling" (How to Give TED-style Talks). The program offers two tracks: Master of Communication in Digital Media, and Master of Communication in Communities and Networks. Professionals build the necessary communication knowledge, strategies, and skills to manage content, information, systems, people, and change. Program description: "The Master of Communication in Communities and Networks (MCCN) helps professionals build a sophisticated understanding of communication processes and the ways to leverage that understanding to engage successfully with relevant constituencies--audiences, customers, co-workers, members, and supporters. This ability to shape communication strategies is essential to success as our professional environments constantly evolve."
*THE INCLUSIVE COMMUNICATION WORKSHOP: HOW TO BUILD AN INCLUSIVE TEAM CULTURE THROUGH THE POWER OF STORY
I teach this class in collaboration with Ross Smith - FRSA, Director, Skype for Good at Microsoft, and Grace Hopper Celebration Organizational Transformation Track Co-Chair
Ross is a Fellow of the Royal Society of the Arts and blogger. He also is the author of The Practical Guide to Defect Prevention and holds seven U.S. patents. He is a board member of the Spreeha Foundation. He has worked at Microsoft for 27 years and is a Principal Group Engineering Manager in Skype. He is a member of the Leadership Council for the Anita Borg Institute, co-chair for Grace Hopper Organizational Transformation track. He is a leader of ABI Local in Seattle, and part of the gender partner LT and ”male ally” panel discussions at the IEEE Women in Technology and National Center for Women in Technology (NCWIT) Summit and TechCrunch. Work with iUrbanTeen and Native Americans at Microsoft. Developed 42projects to promote cultural change, develop organizational trust and improve the lives of the managed. To help develop the next generation’s interest in STEAM, Ross works with the Skype in the Classroom program and events like iUrbanTeen day at Microsoft . He has been invited to the White House four times, including a discussion on women in STEM and My Brother’s Keeper. Keynote speaker for the ARTBA’s Transovation 2014-2017. The work of his teams have been mentioned in Forbes, The Economist, the Wall Street Journal, PSFK, the American Journal of Play, Harvard Business Review, and the London School of Business. He has spoken at SXSW, MIT Solve, Grace Hopper, Serious Play, Games for Change, and several other large conferences. Ross’ academic research papers are published on ResearchGate. He is also a blogger for SHRM and has worked on Skype Translator. He is an avid reader and loves to travel.
“The world is long on criticism and short on encouragement. My passion is to change that. I deconstruct and demystify narratives to give leaders and teams the tools and confidence they need to succeed.”